TraceSignals Blog
Practical guides on conversion tracking, GA4 setup, Meta Pixel, and getting your products discovered by AI assistants.
Why Your Meta Pixel Reports Fewer Conversions Than Shopify
Shopify says 40 sales. Meta says 25. Here's why the gap exists — ad blockers, iOS privacy changes, and consent banners — and how server-side tracking closes it.
Generative Engine Optimization (GEO): Getting Cited in AI Search
Search is shifting from blue links to conversational answers. Learn how modern AI models like ChatGPT and Gemini index ecommerce stores, and how to optimize your catalog to be cited.
Server-Side Conversions vs Browser Pixels: The Ultimate Tracking Guide
Ad blockers and browser privacy shields hide up to 30% of your sales conversions. Discover how server-to-server Conversions API (CAPI) preserves tracking match quality.
GA4 Setup for Shopify & WooCommerce: Stop Missing Purchase Events
Checkout redirections and payment gateways frequently drop purchase triggers. Learn how to map backend events directly to Google Analytics 4 without coding.