Why We Started
We kept seeing the same problem in Shopify and WordPress stores: the owner was spending money on Meta and Google ads, but the pixel data coming back was incomplete or just wrong. That means the ad algorithm is optimising blind — and budget gets wasted.
Setting up tracking correctly used to require a developer or an agency. We built TraceSignals Conversion Tracking to make it a 5-minute job anyone can do themselves.
And as AI assistants like ChatGPT and Gemini become a new way for shoppers to discover products, we're building AI Citation — so your store shows up when someone asks an AI what to buy.